When I worked with authors during my time in publishing, I pointed out that one of the great benefits of going with a traditional, established publisher was that the publisher took on most of the expenses (and effort) of selling and marketing the authors’ hard work. Authors frequently marketed their own titles within our catalog, which invariably helped sales, but the publisher crafted magazine ads, created email blasts to potential buyers, sent out physical mailings, and built the product’s online presence. It’s a great deal, I told the authors. You get our four decades of market presence and selling expertise; all you have to do is create the content.
- Most of the people on the Top 1000 Amazon Reviewers list are aware that this list is made public, and have taken their email addresses off of their respective Amazon profiles.
- Many of these reviewers don’t review books, or don’t seem to.
- Many of the reviewers who do review books wouldn’t want to review my book.
- The email addresses of the few people who do review books and might possibly review my book no longer work.